The marketing policy adopted by management involved allowing its distributors to arrange short-term loans of Gibson instruments on a trial basis. This was a disaster, coupled as it was to an uninspiring reworking of the Selmer range of speaker cabinets and the introduction of a poorly designed range of solid state power amplifiers.Īfter being passed around several other owners, Selmer once again found itself owned by the Gibson Guitar parent company, this time through a holding company called Norlin Music USA. The factory which purchased from Music and Plastic Industries. By this time Marshall guitar amplifiers had cornered the market, and the Selmer manufacturing facility was an expensive drain on resources. This was the beginning of the end for Selmer UK.
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The management of the company made various lukewarm attempts to gain endorsement from aspiring musicians but became increasingly distant from the developments in pop culture from the mids considering that its role was to support "real" or established professional musicians and not the headliners of the pop industry.
In the early s, despite Selmer's apparent market domination, The Shadows ' and The Beatles ' endorsement of Vox amplifiers relegated Selmer guitar amplifiers to a distant second place in sales. With the growth of skiffle music and the arrival of rock and roll in the mids, Selmer UK began producing guitar and bass amplifiers. By they were manufacturing electric organs and in they gained the exclusive licensing rights to make Lowrey organs and Leslie organ speakers for the UK. They expanded their manufacturing facilities by purchasing another P. In Selmer UK began producing sound reinforcement systems under the Selmer name. They concentrated primarily on licensing, importing and distribution rather than manufacturing, and by had grown to become the largest company in the British musical instrument industry. Alexandre Selmer established himself in New York inopening a shop that sold Selmer clarinets and mouthpieces.Ī semi-independent branch of Selmer for the United Kingdom was created in under the leadership of two brothers, Ben and Lew Davis.
They were the great-grandchildren of French military drum major Johannes Jacobus Zelmer, grandchildren of Jean-Jacques Selmer, the Army Chief of Music, and two of 16 children in this musical family. In the late nineteenth century, brothers Alexandre and Henri Selmer graduated from the Paris Conservatory as clarinetists. Henri Selmer Paris used to be family-owned but was sold to Argos-Wityu in Among famous Selmer Clarinet players is Benny Goodman in his early career. Founded init is known as a producer of professional-grade woodwind and brass instruments, especially saxophonesclarinets and trumpets.
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